Project 6
Client:
Internal Brand Development
Project Type:
Full-Scale Brand Identity & Market Launch
Overview:
Amirian Strategies was conceived as a forward-thinking real estate consultancy built at the intersection of strategy, storytelling, and scalability. With a foundation in New York City’s high-performance property market, the brand needed to reflect both its urban sophistication and global ambition.
The objective was to create a bold and cohesive identity that would position Amirian Strategies as a go-to partner for real estate professionals seeking expert consulting, lead generation, branding, and visual marketing services.
Scope of Work
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Defined brand positioning, mission, and voice
Developed naming strategy and tagline: “Strategy Meets Storytelling”
Designed a clean, timeless visual identity (logo, color palette, typography)
Created full brand guidelines for digital and print
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Developed branded website layout and content architecture
Wrote clear, conversion-focused copy for all service pages
Integrated lead capture forms and call-to-action strategies
Optimized for SEO, mobile responsiveness, and user experience
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Designed digital pitch decks, service brochures, and business cards
Created branded social media templates and assets
Wrote a content starter kit for LinkedIn, Instagram, and email outreach
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Directed custom brand photography for web and marketing use
Produced professional portraits and behind-the-scenes content
Delivered launch-day media kit including banners, reels, and motion graphics
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Built lead funnels tailored to agents and developers
Implemented email automation and CRM integrations
Designed opt-in landing pages to capture and segment leads effectively
Outcome
The brand launched with a strong and consistent presence across web, social, and print. Within the first 60 days, Amirian Strategies successfully onboarded its first clients, including boutique agencies and property developers seeking strategic guidance and marketing support.
The project is now a flagship case study for full-spectrum brand development — combining strategy, design, marketing, and technology — all built in-house.